Historic Old Southwest neighborhood in Roanoke, VA is relaunching their neighborhood newsletter and Silver Seas PR asked me to make their tongue-in-cheek, April Fools' Day announcement flyers a reality. The design plays on their feral cat problem, inviting neighbors to welcome the animals into their homes and help the population explode even further.
2000 of these went out to homes in the area and there was even news coverage from 3 TV stations! Very happy to be involved in something so imaginative and fun!
Full story plus coverage links here: http://silverseaspr.tumblr.com/post/81406913378/2000-residents-of-the-old-southwest-neighborhood
Thank you, Silver Seas PR!
I did some copywriting/editing to make the text fit the space and get the message voice in line with what SilverSeas PR wanted.