For the Vegan For The Win™ brand, I wanted something fresh and “California-y.”
It's my own small venture, a blog and designs for t-shirts and merch for “vegans, the veg-positive, and the veg-curious” that came out of my change to a plant-based diet after a heart disease diagnosis at 36. (!)
Sunkist™ was a major inspiration.
After a lot of exploration, I went with Cooper Std Black as my fontface, and the green heart; since I was lead to veganism by way of my heart disease plant-power at the core seemed appropriate.
The other colors are ones I've always found appealling, and appropriate for something veg-oriented.