Tshirt Design - Eat More of What Makes You Happy, 2013

Eat More of What Makes You Happy” —for me, that's plants and no animals. My first design for Vegan For the Win, a vegan blog and small business putting for vegans, the veg-positive, and the veg-curious.

The inaugural product design for Vegan For The Win, my vegan, veg-positive and veg-curious blog and business.
I still love the fonts and colors, but more than half-a-year out I can see that while this shirt is positive it's not particularly “vegan.” In fact, sarcastic folks quickly pointed out that “bacon makes them happy.”
Looking back, I was less forward about animal rights in my own thought and speech.
Mockup from Society6. Shirt available in the Vegan For The Win store now.
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